Who Owns Jeep

The American automobile icon Jeep has the giant multinational Stellantis as its owner today. It was in 1987 that Chrysler took over the Jeep brand from the American Motors Corporation (AMC). Jeep has established itself as a household name today that’s synonymous with rugged vehicles. The Jeep brand offers it all—from tough off-road vehicles to luxury sports utility vehicles. We bring you more interesting details about Jeep’s incredible story, a tale of the birth of an iconic American automobile brand.

Who own the Jeep Car company

Brief History of Jeep

Jeep was first produced as a military vehicle by Willys-Overland back in the year 1941 when World War II broke out. The Allied soldiers found a hero in the Jeep and the vehicle earned great popularity as it was very versatile and easy to use. It was used extensively by the soldiers who loved the vehicle as it could be driven on uneven terrain making it ideal to carry arms and ammunition and even for conveyance. The Jeeps produced for civilian use were very popular as well. Jeep was now the undisputed number one in the 4×4 vehicles segment.

The 1950s saw the rise of recreation vehicles. Jeep responded by launching the Jeep Jamboree. The Jamborees were an instant hit and they sold like hotcakes giving the Jeep brand a tremendous boost. In the 1960s, the Jeep Wagoneers were launched which were large sturdy vehicles ideal for big groups to travel in. They were also a status symbol in the US. The Jeep brand now had 14 models in its stable with the vehicles catering to both work and recreation.

Who Owns Jeep

Jeep introduced the first full-time 4×4 system in the 1970s and established its leadership even more firmly in the 4×4 vehicles segment. The name of the model was the Cherokee, a two-door vehicle that took the 4×4 segment by storm. The Cherokee model helped Jeep bag all the 4×4 of the Year awards and Jeep’s sales touched towering new heights. There were six models in the lineup, each one of them very popular. Jeep launched the new Cherokee loaded with new features like UniFrame construction in the 1980s to bring a revolution in the 4×4 vehicles segment.

The Grand Cherokee was launched in the 1990s and this vehicle was great both on-road as well as off-road. Jeep set a new standard in the industry with the launch of the Grand Cherokee that other automakers had to live up to. The vehicle was promoted as the most capable SUV the world had ever seen. The iconic Wrangler was introduced in 1997 that featured the now-famous coil suspension. Car sales soared to new heights in the 1990s. The advent of the 2000s was greeted by Jeep with the launch of the Jeep Wrangler Rubicon in the year 2003. It’s touted by many as the most capable vehicle Jeep ever came up with. The 4-door Wrangler took the market by storm. Jeep forayed into the small cross-utility segment when it launched the Compass and the Patriot, both gaining rapid popularity among the youth.

In the 2010s, Jeep ruled the market, and its global sales were the highest ever clocked. Jeep launched the plug-in hybrid electric vehicles in the 2020s as the company geared up to step into the future. Jeep is all poised to launch the Jeep Wrangler 4xe in a whole new avatar along with the two-row Grand Cherokee 4xe. Jeep does look poised to dominate the 4×4 SUVs market.

Types of Cars by Jeep

The Top Ranked Vehicles

  • Jeep Wrangler
  • Jeep Grand Wagoneer

The SUVs

  • Jeep Renegade
  • Jeep Compass
  • Jeep Cherokee
  • Jeep Wrangler
  • Jeep Grand Cherokee
  • Jeep Grand Cherokee L
  • Jeep Wrangler 4xe
  • Jeep Wagoneer
  • Jeep Grand Wagoneer

The Trucks

  • Jeep Gladiator

The Hybrids

  • Jeep Wrangler
  • Jeep Wrangler 4xe
  • Jeep Grand Cherokee 4xe

Who Owns Jeep Today?

Even though it’s a hard-core American brand, Jeep is a part of the multinational automobile giant, Fiat Chrysler Automobiles (FCA) family today. While the Fiat Chrysler Automobiles headquarters are in Italy’s Turin, Jeep’s North American headquarters are still in Auburn Hills, Michigan. However, Jeep’s home is still very much in Toledo, Ohio where iconic brands like the Wrangler and Jeep Gladiator pickup trucks are built.

Quick Facts

  • Jeep is currently owned by Stellantis, a part of the Fiat Chrysler Automobiles (FCA)
  • The first production of Jeep was started by Willys-Overland as military vehicles back in 1941
  • The headquarters of Jeep is at 6100 Telegraph Road, Toledo, Ohio, USA
  • Jeep’s most iconic models are the Wrangler and the Cherokee
  • Jeep is set to launch plug-in hybrid electric vehicles in 2022
  • Many people say that the name Jeep has its roots in a slang that refers to General Purpose Vehicle (GP) with GP gaining mass popularity as Jeep
  • The Jeep’s iconic grill was designed by the Ford Motor Company

Quick Overview of Jeep:

Founder Willys-Overland
Founded 1941
Owners  

·         Kaiser Jeep – (1953–1970)

·         American Motors – (1970–1987)

·         Willys–Overland Motors – (1945–1963)

·         Cerberus Capital Management – (2007 to 2009)

·         DaimlerChrysler – (1987-2007)

·         Stellantis – (2021)

 

CEO Christian Meunier
Headquarter Auburn Hills, Michigan
Industries Motor Vehicle Manufacturing
Total revenue US$46.2 billion (2021)
Parent Organizations Chrysler and Dodge
No of Employee 10,001+ employees
Facebook https://www.facebook.com/jeep/
Youtube https://www.youtube.com/channel/UCMWLdSdAyDcCy_OVzONKm0w
Linkedin https://www.linkedin.com/company/jeep
Website https://www.jeep.com/

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